January 13th, 2012 
VanessaF 
H&M has created this brand new, international design award with the ambition of supporting talented designers across the world after their graduation. This award focuses of putting fashion students in the right position and have them working in the right direction, so that they can continue to grow and develop their work as fashion designers.
Graduates from fourteen of the most prestigious design schools in six countries will compete for the prize of $50,000 and a priceless chance to have their graduate collection shown at Stockholm’s Mercedes-Benz Fashion Week on February 1, 2012.
Starting January 13th, everyone with an interest in fashion can follow the awards process online through a series of films at www.designaward2012.hm.com. It will feature behind the scenes footage of the colleges and portraits of the designers, as well as the jury sessions and live streaming of the winner’s show on February 1st.
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