February 7th, 2012 
VanessaF 
The sexy soccer player David Beckham has made much more of a name for himself in the fashion industry. He recently collaborated with H&M to create a collection of Bodywear for men to be sold in H&M stores.
The collection launched with a huge opening at H&M in London. Being a style and sports icon David’s collection received much praise as did he. CEO of H&M Karl-Johan Persson says, “It was a great collaboration.”
“I am very proud to launch my Bodywear collection for H&M in London. It was amazing to see the product at the in-store launch after so many months of development and meet with fans. I loved the pop-up gentleman’s club, which felt both traditional and brand new. It’s the same mix I hope men will find in the Bodywear collection. It was an amazing evening to launch my new collection.” David Beckham.
The Bodywear collection has everything a man needs; briefs, boxers, trunks, boxer briefs, t-shirt, henley’s and tanks. It even features some pajama pants and long johns for those cold days. It is a very well priced collection as well starting at only $12.95 and maxing out at $29.95. It is very affordable and is expected to sell well. Watch the official Bodywear commercial below!
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